March 2016 – My Cake Smash video goes viral!

As I write this I’m in complete shock.

I recently had a professional video created to show my customers what happens behind the scenes at one of my Cake Smash sessions. You may well have seen it if you follow me on Facebook?

Well, after I posted the video to Facebook last Thursday, it has gone viral!

Unbelievably, as of today, the video has reached over 7.5 million people and over 2.5 million people have watched it. And that figure keeps on growing!

So, why all the attention? Why now?

I’ve been photographing Cake Smashes for years. I’ll admit, it’s certainly not a new concept.

So I hadn’t expected my video to go viral and to have it shared over 50,000 times!

What a week!!!!

The power of Facebook

From what I know of how Facebook works, video content uploaded directly into Facebook does enjoy great reach when compared with standard text or image posts.

So, I can only presume that the video enjoyed great feedback initially, from the people who follow my page. Then Facebook decided to increase the reach and show the video to many others off the back of this initial positive reaction.

That effect has now been intensified. Reach hit 1 million by Tuesday, 2 million by Wednesday, and as I write this on Thursday tea time, total reach has exceeded 7 million!

By the time you are reading this, perhaps it’s reached even more?

As a result of these millions of views, I’ve been inundated with over five thousand lovely comments from people all around the world who’ve enjoyed it.

Bookings for cake smashes are also up!

Cake Smashing Fun

If you’re familiar with what a Cake Smash is, you’ll know that I love them as they are a great way of celebrating a baby’s first birthday. (If you’re not, read more about what happens at a cake smash photoshoot here).

The photos are a great memento of baby hitting that all-important first birthday milestone.

Parents love them too, as I get adorable, cheeky photos – the kind of photos that parents can’t take themselves at home.

I photograph all the crazy, messy fun!

A big thank you

So, huge thanks to all of you who have liked, commented or shared on the video already. You have helped my cake smash video to reach an unbelievable number of people.

And if you haven’t already, please take a look at my video to see what all the fuss is about.

Let’s aim to get 3 million views by the weekend!

Karen x